Inside Out – The Power Of Why
January 4th, 2012 § 3 Comments
This year I had no plans to make a holiday card. Then I started receiving them. People sending seasons greetings. Smiling happy faces, good wishes, so I felt inspired to send one. It was the 11th hour and I had no option other than to make and print one myself, if I were to do it at all. But I just didn’t want to throw something together. It had to be a true reflection of me. It had to convey the sentiments I wanted to give to others as we embarked on a new year. I’ve found out that you can have all the plans you want, but once you’re in that creative realm of actually producing it, stuff just comes up, other stuff doesn’t pan out and you just have to be open to any inspiration that comes to you during the process. For me it’s a combination of always over thinking things, trying to hard, and then letting go. It’s always in the letting go that the good stuff presents itself. It’s like being at a restaurant and thinking that the waiter that is walking towards you, dishes in hand, is headed to your table with your food, only to be disappointed when he turns sharply and goes to the next table. It’s only when you get tired of “expecting” that your food shows up.
The card that I ended up making was very simple. The response that I got was overwhelming. I had one friend tell me that she carries it around with her, she loves it so much. I was tremendously flattered and touched by the sentiment. I was curious as to why the card was so well received. It only occurred to me what it might be when I came across this TED talk given by Simon Sinek, about “The Why” When I set out to make my card, it was pure intention, and intention only, to show what means the most to me and to share it with others. It wasn’t driven by design, or composition. They were factors, but they were not the focus. Sometimes it’s a challenge to stay pure and not be distracted by other agendas or be results oriented when creating our art. But it seems that when it comes from the inside out, your gut, your heart, “the why” you can’t go wrong.


your holiday card was one of our favorites – it’s so well done – great photography and “peace” – loved it!!
It is fabulous and I love it. It is truly one of a kind.
[...] deep and find out the “why” behind what you do. Something I discussed in my last post here. Your true authentic brand is a reflection of your purpose. What you personally stand for. [...]